Let me first tell you about the other carriers & wraps I’ve tried or that I have and then I’ll tell you how much I love this Tula one!Beco Gemini: We were given a Beco Gemini carrier as a gift. We have tried to put our LO in it but it’s really long and she’s on the smaller side (9lbs at 2 months), so she never seems quite comfortable. She will slide down in it and it can be tough to adjust to fit her right now. The material is thick, which does not seem super comfortable right now in the summer but will be great for colder weather and when she’s a bit bigger and fits more properly.WildBird Sling: Loved the idea of the simplicity of it, but don’t feel it gives enough support for my LO right now. I can see it being helpful later on.Boba Wrap: Love this for around the house and for keeping baby close. However, there is a learning curve to putting it on (I watched lots of videos!) and in a pinch, you still have to wrap it up before putting baby in and sometimes I want it to happen quicker (and she does too!)This Tula carrier: love it!!! Right out of the box and with 1 video and reading through the booklet, I was able to adjust it for my 2 month old and put it on and get situated. Really easy to adjust and super comfortable when on! The straps are nice and cushioned and I like how they snap in the back instead of criss cross, like some other carriers (I always felt they crept up my back that way). My LO doesn’t love having her legs out but this carrier adjusts to a really narrow width at the bottom for small babies so that their feet can stick out and keeps the important M shape they need. The top also adjusts down so that the length of the carrier is not too long for your LO - so that their head can be supported but also out enough for you to see them. Love those 2 adjustable features and it’s so easy to do solo! Love that the material is softer and not as stiff as others and it helps that they have cute designs! I love this black with stars design. The marketing & design is their packaging and the product overall is great. I also like the pouch in the front that can hold your phone and money and keys. Bigger (width wise - more expandable) than what’s on the Beco Gemini. Love love love this! Get it!!!