Loved this so far. I've only used it twice around the house. I feels a slight tingle on my face with it on so I'm not sure what that means. I am a lady who almost never uses foundation and only wash and moisturize normally with the occasional tinted moisturizer by another brand described below - which WAS an absolutely amazing product. I did research to find a substitute for my favorite MD Formulation Tinted Moisturizer in the medium shade, as it was discontinued although I've been using the tube's I had left. This Image was mentioned in an online feed. So I took a chance. It feels and smells great, very light and it spreads very easily. It's not thick or runny. It's a little looser than a standard lotion in consistency. I can apply it is 2 -3 minutes on my face so it's easy like most tinted moisturizers. It feels good once on and my skin can breathe. The color is very ever so slightly lighter than my skin but it sinks in so it's not too possible to tell. In the summer my light medium skin will tan deeply so I doubt this color will work in the beach months. It does even out the skin color and should work for October- early May months in the DC metro area before the sun rays and beach weather starts.