This product is pricey, but it works and should last a while. I have been using it for over a month and it's still going. The gel is soothing, has a light citrus scent, works well with my acne products/ routine, and absorbs quickly into my skin.I am 32 but my eyes look better than many people younger than me. This gel (or any eye cream for that matter) won't erase lines. It will make them appear smoother by providing moisture and reducing the puffiness and darkness around your eyes. I have been pulling many late nights working on my masters and all I can say is this product keeps me looking fresh. I have no idea how, but if it can fight the abuse I put my body through on those late nights then it's really doing it's job. I can't recommend this product enough. I heard about it from a beauty blogger on YouTube and decided to give it a try since I wasn't too happy with the last couple of brands I tried and was still on the hunt for a good eye cream/ gel.I actually used to use it only at night, but I liked it so much I got rid of my other eye cream (I was try to at least finish it) and have been applying this morning and night.P.s. no make-up or filter at all in the photo I took, as you can see by the freckles, just the gel applied the night before